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Big Names and Hidden Treasures

Ethan Moore

Issue date: 1/27/06 Section: Arts & Entertainment
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"Seven jeans, True Religion…" You all know the song. But you might not know that both of these brands can be found at EM Jeans in Conway. Although, don't let the name fool you. While its selection of jeans is quite impressive, EM has plenty more to offer. This hidden treasure has just as many cute tops and accessories as it does Silver or Seven jeans. Packed into the quirky little boutique are all the things a student needs to create a killer wardrobe. EM Jeans offers various styles for both men and women.

Larry Rogers, who was head cross-country and track coach at Hendrix from 1999-2004, is president of Express Male, Inc., which operates EM Jeans. The slogan of the store is "People with Attitude in Clothing with Latitude," demonstrating just how unique the store is to Conway. EM's selection of various designer jeans is hardly rivaled by any other store in Conway. The store offers a wide variety of styles, with brands such as Citizens of Humanity, Miss Sixty and Mavi, and searching for the perfect pair is easy thanks to the store's great organization.

Finding an affordable, yet stylish top to accompany that perfect pair of jeans is guaranteed at EM Jeans. The hardest part will be deciding on which one to buy. EM carries several different styles of fun and flirty tank tops, sexy sweaters, and fashionable coats. The cute tops are versatile, perfect for both casual days in and crazy nights out. With their affordable prices, frequent sales, and great variety, leaving EM Jeans empty handed is just not possible.

While female shoppers have tons of great choices at EM, the same can be said for the men's side. Express Male, the men's store, is just as promising as the selection for females. It offers a great selection of sexy jeans and stylish shirts, perfect for any day of the week. EM also has a wide variety of men's Fossil watches, for those who don't want to be late to class. Looking great for a hot date has never been made so easy!

Spicing up any outfit is easy at EM Jeans. Their large selection of accessories allows shoppers to create a one-of-a-kind outfit for any occasion. Rather you're looking for a pink cowboy hat or a leather bracelet, EM is the place to go. Matching earrings and necklaces can be found for any outfit, along with cheap stylish sunglasses and dainty purses. EM Jeans also offers a large variety of body jewelry, which can spice up any "outfit." With brands like Fossil and Oakley, the accessories are hip and trendy but also very affordable. Perfect for a student's budget!

Putting together a great wardrobe with little time or problems can be done in Conway. EM Jeans makes affordable shopping fun and easy. The welcoming staff is helpful and attentive, without being overbearing.

As stated earlier, EM Jeans is currently located just off Hwy 65, across from La Hacienda, in the Conway Towne Center. However, at an event in downtown Conway last Thursday a plan to bring back life to a corner of town that burned to the ground three years ago was announced. Several businesses were lost in a huge blaze that left a main downtown intersection empty. With live models, a flashy light show, and pumping music, EM Jeans announced the plan to relocate its store to the corner of Oak and Chestnut, where the fire was. With the assistance of the Conway Downtown Partnership, EM Jeans will build a $1.2 million facility. The new EM Jeans should open around Thanksgiving this year.
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